Photo by <a href="https://unsplash.com/@pontebernardo?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText">Bernardo Lorena Ponte</a> on <a href="https://unsplash.com/?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText">Unsplash</a>
Photo by <a href="https://unsplash.com/@fabioha?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText">fabio</a> on <a href="https://unsplash.com/t/architecture?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText">Unsplash</a>
Branding/Feel
When designing the logo, I was conscious in staying between the lines of too playful and too corporate. Therefore, the identity I created was an approachable yet professional fusion, that highlighted both themes.
As a designer I want to be able to tackle serious problems but also have opportunities to engage with my passions and express myself creatively. In my perspective it is also extremely fulfilling to have your name be acknowledged as a great designer amongst your community. In saying this, my logo will be centred around my name or initials.
Exploration into Typeface
The initial sketches focused on typeface, whether that be a blocky text, cursive, or sans serif etc. After various exploration I settled for a blocky typeface to create immediate impact when being seen. Its boldness also makes it much more functional/legible for overlaying it over photographs and imagery.
Exploration of Logo Mark
With screens becoming smaller and a digital presence being increasingly important, I made it a priority to create a Logo Mark that could stand alone and still convey my brand. This lead me to explore forms and shapes that would resonate with the key themes. I wanted to stick with shapes in particular as they are inclusive and can create interesting compositions. After various combinations I create a form that stemmed from my initials “R.S”.
Gestalt Principles
The logo mark can be broken down into two elements; the “r” is created through the rectangle and the circle, the “s” is created through the two-rectangle sitting at the bottom. The logo utilises the principle of closure and similarity to create a holistic feel. It also relies on proximity to allow viewers to associate the relevant shapes to see the abstracted form of each letter.. The form uses rounded edges to soften the shape and make it appear much more approachable. This contrast well with the type face, as it can soften the harshness/boldness of the “Bebas” font.
